November 06, 2018
FrigginYeah’s PricingIQ eCommerce price monitoring platform officially went live this week. PricingIQ is a
managed price monitoring platform that provides brands and manufacturers with a price monitoring software
that helps in achieving top-line growth, reduced costs, and aggressive monitoring for MAP (Minimum
Advertised Price) related channel conflict.
FrigginYeah is maintaining brand integrity by equipping brands and manufacturers with more accurate and
easily consumed data needed to make better informed decisions, run their business more seamlessly and
profitably, and scalability to monitor marketplaces and retailers previously out of their reach. PricingIQ features
MAP Monitoring, Product Review Monitoring, Competitor Tracking, and Buy Box intelligence, providing a
complete solution and strategic approach to all pricing related challenges.
“We took what is a daily manual task for brands and built an automated platform around it,” said Tom
Williams, Founder of FrigginYeah. “Our mission is to empower our clients to reclaim and redirect their time
and money towards increased profitability and growth rather than scrambling to manually collect data and
acting as auditors. For example, previously, a brand would dedicate a great deal of human capital to manually
look up individual products (normally only covering a small subset of their catalogue) across numerous
websites to find minimum advertised pricing violations. Now they can spend their capital where it counts,
applying solutions, protecting their Brand and targeting new business.”
To get started with FrigginYeah, brands simply submit their Product SKUs, UPCs, and MAP. In as little as 24-
hours, FrigginYeah will start providing actionable data. FrigginYeah leverages a large purpose-built library of
over 200 websites that includes marketplaces like Amazon, Walmart, and eBay in combination with access to
traditional online retailers like Hayneedle, Wayfair, and Jet for the largest market coverage possible. Lastly,
brands can track performance with notifications and updates available through a dashboard, email alerts, or
programmatically through API calls.
Prior to the official launch of PricingIQ, FrigginYeah has already signed on several brands, monitored over 1
billion product prices, provided access to over 200 different retailers and marketplace websites, and has already
identified and helped stop tens of thousands of map violations.
“What sets us apart from the competition is that we don’t just leverage Amazon for our software; we work with
a broad array of marketplaces and retailers for the widest possible coverage,” said Williams. “We capture all
sellers and product prices on the marketplaces, as well as handle product variations like sizing and colors across
all websites. We also have access to some of the most difficult websites, like Hayneedle and Wayfair, which
leverage advance blocking techniques to prevent brands from gaining automated access.”
FrigginYeah’s PricingIQ platform comes with flexible scheduling for daily, weekly, or monthly MAP
monitoring requirements, a SaaS application for quick actionable intel easy to consume by business users,
custom reports, and automated rule-based email alerts. FrigginYeah routinely adds new retailers to their library
with broad international and regional coverage monitoring products in the United States, Canada, United Kingdom, Germany, Italy and France.
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