November 08, 2018
Helping people think outside of the societal box is one of the greatest advantages of entrepreneurs. But selling new ideas, beliefs, and stories that go against our social programming can be challenging.
In this month’s issue of EmpiHER®, The International Society of Impression Managers () shares 3 hot tips to get anyone on board to your new idea, offer, or outlook.
Find the social story at play. Our audiences and industries all have social stories that influence us for good and sometimes for not so good. When we understand what the story says, we can then speak to or against the social programming.
Connect with the subconscious triggers. As human beings, we live our lives over 90% of the time with our subconscious mind driving us. This means our fears, anxieties, doubts, and hesitations are what is running your audience. Speak to these unspoken and show them how your new idea speaks to their unspoken.
Talk to the heart and not the head. No one moves from the logical side of life. We are heart driven first. Show your audience how your idea fulfills the desires of their hearts and dreams. Aka don’t sell the logic. Sell the heart.
Founder of The International Society of Impression Managers, Ali Craig says, “Selling a new idea to your audience isn’t an impossibility. It is simply about understanding what truly motivates and in turn moves your audience.”
Catch the complete article in this month’s issue of EmpiHER®, hits the digital and real-world newsstands on Friday, November 9th at 10 am est. ( )
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